Joey Rebeschi

Spindrift Ad Campaign (2024)

Creative Direction, Graphic Designer, Assistant Camera, Gaffer

As a Creative Director for a semester-long final project in Advertising Brands: From Concept to Completion at Emerson College, I worked on a comprehensive advertising campaign for Spindrift. Our team conceptualized a cohesive brand narrative and executed a full 360° campaign that included materials in various mediums.

We produced a Spec Commercial that would tie together all of the surrounding media. After crafting a strategy around Spindrift’s existing brand, we decided to center the campaign on the company’s focus of using real fruit in their drinks. This led us to Sir Isaac Newton as the star of the campaign.

Building on the campaign, the team also conceptualized and designed a website overhaul and platform-specific posts aimed at increasing engagement and brand awareness.

The project culminated with us presenting a pitch deck to a panel of judges of industry professionals where our campaign was selected as the top project in the class, recognized for its creativity, brand alignment, and executional depth.

Creative Direction by Ariel Wile, Joey Rebeschi, & Owen Silleck